Tuesday, April 22, 2008

Three Branding Lessons I Learned From Inside the Yoga Temple

I'll let you in on a little secret...I've recently become addicted to Yoga! It's a great way for a type-A personality like me to unwind, get centered and focus on something other than the next task on my list of to-do's. The added benefit is that I've gained more physical power and strength and an abundance of clarity in all aspects of my life.

I've been practicing Yoga now for several months and have been so focused on my movements that I failed to notice there is much to be learned about business success in the midst of the 'om'. Here are 3 lessons we can all learn from:

1. Let your inner voice guide you
Unlike competitive sports, Yoga practitioners don't compete with the rest of the room or even themselves. Instead, they honor where they are at in the moment and stretch not based on what the rest of the group is doing but based on how far they can go that day. This requires really listening to your inner voice, honoring where you're at and not imposing preconceived judgments on yourself.

In business, instead of moving at the pace of the pack, or making decisions based on what others are doing (or not doing), develop a strategy that honors your brand statement. When you are clear on your brand, and the value it represents, you are able to make decisions that point back to what really matters and is right...for you.

2. Expect to get out of balance
One of the moves I had the most difficulty with in the early stages of my yoga practice, is called 'Tree Pose.' As a yoga newbie, I didn't have the focus I have today and balancing on one foot while my hands floated in the air above me was challenging. I'd fall out of the move, and became frustrated.

No matter the size, or age, of your business there will be times when what you forecasted doesn't go as planned. It's easy to just throw your hands up in the air and give up or change your course completely - your brand isn't built on that now is it? Before you become frustrated, take a moment to readjust and try that marketing strategy or sales tactic again.

3. Model the actions of those that are achieving what you want
Whether you practice yoga in a studio with other people or prefer to move into downward-facing dog in the privacy of your own home, it helps to model someone who is performing the moves successfully. I'm always keeping an eye on my instructor when she introduces a move I'm not familiar with so that I can copy her movements.

As a small business owner, you don't have to go it alone! Look for role models that are achieving the success you want and learn from them. The trick is to avoid taking advice from those that aren't more successful than you. Beware of 'wanna-be' mentors that position themselves as know-it-alls when in fact they are do-nothings.

The most enjoyable part of my yoga practice is the 'Salutation Seal' when we place our hands near our heart and reflect on our accomplishment. As part of your business' practice honor your accomplishments and remember, tomorrow is another day.

Namaste.

2007 Liz Pabon. All rights reserved.

About the author: Liz Pabon, The Branding Maven, is inspiring, motivating and empowering - but most importantly, shes effective. A speaker and author on the topic of personal branding, Liz delivers insights and principles that are proven to achieve WILD SUCCESS. Liz publishes the weekly Keys 2 Wild Success! ezine. If you're ready to ATTRACT amazing clients, set yourself APART from the pack, make a lot more MONEY, and have a lot more FUN in your small business, get Lizs FREE WEEKLY TIPS by going NOW to http://www.thebrandingmaven.com!

Yoga Workout Dvds

A Discussion of Yoga for Arthritis

In this article, I will attempt to set the record straight on the subject of yoga for arthritis.

One major problem with arthritis is the fact that it tends to rob the individual of a certain sense of freedom and of control. It often occurs later in life when the individual is already beginning to see other negative changes in lifestyle and capabilities. Adding the nagging and/or excruciating and sometimes seemingly random pain of arthritis and lack of mobility can be almost devastating for many people.

While treatments and medications do exist to decrease pain and perhaps restore some mobility, many people wonder it there isn't some other way. Perhaps there is a more natural way to at least decrease some of the pain and restore some of the mobility. In such hopes, some will turn to exercise, only to turn away when their pain seems to increase and the arthritis seems to prevent them from effectively participating in the activity anyway.

As if this weren't enough, when people open books on yoga and look at the pictures, they find it impossible to believe that they could ever achieve such contortions...even if they did not have arthritis!

So, is it possible for yoga and arthritis to coexist amicably?

The answer is most certainly, "Yes"!

However, we must always keep in mind that individuals are different as are the forms and levels of arthritis they are burdened with. Therefore, always begin any exercise program, yoga or otherwise, with the approval of your physician. Be aware also that you may or may not be able to achieve what someone else has achieved. You will NOT, in most instances at least, be able to achieve the pretzel-like contortions of the masters in the pictures. However, most people will be able to increase flexibility and strength while decreasing the negative effects of arthritis by regular, consistent practice of yoga.

Almost any low impact exercise program from swimming, bike riding, and walking to weightlifting and bodybuilding (yes, I said weightlifting and bodybuilding) will be beneficial for almost anyone afflicted with arthritis. In fact, according to treatment guidelines published by the American College of Rheumatology, exercise is considered to be an integral and effective part of any treatment for arthritis, whether it is rheumatoid arthritis or osteoarthritis.

Exercise can contribute so much to the arthritic or non-arthritic individual that it is almost a given that anyone should participate in regular physical activity of some kind. However, relative to those with arthritis in particular, who often are already on their own downward spiral of decreasing physical strength, lack of energy, and decreasing endurance or stamina, exercise is a key element in combating the condition. People with arthritis tend to become more sedentary than the rest of the population in general, which, by the way, is having increasing problems with those outlined above AND obesity as well.

Regular moderate exercise of any kind seems to play a major role in promoting joint health, decreasing joint pain and discomfort, while reversing the problems with strength, endurance, and energy mentioned above. Regular exercise also contributes to a better sense of emotional and psychological well-being while enhancing immune system function as well.

Okay! I'm sold on exercise for arthritis, but what does yoga have to offer that other exercise programs do not?

First, let's get past the idea that you have to be incredibly flexible to do yoga. Nothing can be farther from the truth. In fact, the very attempt to execute the movement or achieve the position is one of the major factors in the efficacy of yoga. Many people who practice yoga regularly cannot perform the yoga positions seen in the pictures in books, and it is not uncommon for props and straps to be used to help others achieve something similar to the position. People of all shapes, sizes, and weights do yoga regularly, and this includes many with arthritis as well.

Having said that, yoga and arthritis go well together because yoga, when done properly, is actually a very gentle yet effective exercise method. It is calming and helps relieve stress while providing the benefits of other exercise programs while also providing some of its own. Along that line, yoga becomes additionally empowering in that, in addition to the benefits of exercise, and reduction of stress, yoga increases self confidence and aids in concentration, often allowing the individual to find unique insight into problems or difficulties at many levels.

Yoga is easily learned, allows the practitioner to progress at his or her pace, requires little or no special equipment (some do yoga nude), requires little space, and can easily fit into almost any schedule, even being cut up into several short sessions instead of one longer one. Many people enjoy the calming nature of yoga, particularly if they are facing other difficulties such as arthritis or many other physical conditions. Yoga can be a group activity or can be practiced alone. It can be learned with the aid of formal instruction, or a certain degree of competence can be acquired through the use of books and videos on the subject.

Last, but perhaps not least, many people just plain enjoy yoga, arthritis sufferers included.

So, in my opinion, yoga for arthritis may be a good choice for you. Why not give it a try?

Donovan Baldwin is a freelance writer residing in Copperas Cove, Texas, and a University of West Florida alumnus. He is a member of Mensa and is retired from the U. S. Army after 21 years of service. In his career, he has held many managerial and supervisory positions. However, his main pleasures have long been writing, nature, health, and fitness. In the last few years, he has been able to combine these pleasures by writing poetry and articles on subjects such as health, fitness, weight lifting, yoga, weight loss, the environment, global warming, happiness, self improvement, and life. You can find a collection of his articles on health, fitness, diet, and weight loss at http://nodiet4me.com/articledirectory.

Learn more about yoga at http://yoga-4-the-health-of-it.com.

Yoga Pilates Encinitas